BULLZEN is founded in
2018, specialize in
making highest quality
of fishing tackles.

Our main strength is to research and engineering
the best equipment of fishing reel and rod majority
focus on extreme fishing and saltwater fishing.

BULLZEN’s design is based on powerful tackle on high drag power of fishing reel and durability of fighting with sea monster.

We strive to think outside from the conventional industry and breakthrough the conventional technology nowadays. There are some international patents registered such as HDCC (Most powerful fishing rod blank in the world).

For over 10 years, we have concentrated on precision engineering, one step at a time to creating the most innovative products and processes you can hold in your hand today. Until 2018, we founded BULLZEN Brutal Angler, A new generation of angler.


Creating The Most
Innovative Products


Highest Quality
Of Fishing Tackles


International Patents

Different generations have different perspectives of view. How we define “fishing” is depended on your attitude. The attitude of fishing is not “get the fish” or “catch the fish”, is “the moment of fighting fish”.

We are looking for a long time in order to understand the spirit of fishing, at the end we found it. BULLZEN is a spirit of new generation angler, we called it as “Brutal Angler”. BULLZEN translate from Japanese word. The character of BULLZEN is originally from a look-normal sweeping monk who has high martial arts and high character and intelligent.